Trying always to go forward, we forget what Amazing works, others did in the past. Every Monday, at B | Creative will be published some great ad collections from the past. In this article you will find 10 creepiest Ads ever.

By Creative Review

Bernbach is regularly hailed as one of the original ‘mad men’: an expression that was barely remembered by the wider populace before the hit television show but is now the go-to phrase for describing any significant ad figure of 1950s or 60s. Bernbach’s talent towered over most of that time, and he is widely acknowledged for leading the creative revolution in advertising. He is also credited for introducing the idea of the creative team structure, still dominant in most agencies today, where copywriters and art directors work together in two-person teams.

Bernbach began his career as an advertising copywriter after serving in the US Army during World War II. He rose to vice president in charge of art and copy at Grey Advertising, before in 1949 he, Ned Doyle and Maxwell Dane formed Doyle Dane Bernbach (now known as DDB Worldwide). The agency they founded opened with under a half-million dollars in billings. By 2002, it had $19.1 billion in billings and 206 offices across 96 countries.

Another contribution to the industry by Bernbach was his gift for a great soundbite. Among the many quotes on agency life that are attributed to him are: “A principle isn’t a principle until it costs you something”; “Good advertising builds sales. Great advertising builds factories”; “Nobody counts the number of ads you run; they just remember the impression you make”.

Below is a selection of classic ads produced by DDB during Bernbach’s tenure at the agency. Which one is your favourite?

Two new books on Bernbach have been published this month. Think Small: The Story of the World’s Greatest ad by Dominik Inseng (Full Stop Press), dissects the famed VW print ad, while The Real Mad Men by Andrew Cracknell is a broader look at 1950s and 60s US advertising.