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25th November 2012

Color Adds Depth by Mark Zibert

“TBWA/Chiat/Day NY and Mark Zibert collaborated recently on a probono campaign for AdColor, a non-profit organization which promotes diversity in advertising. The concept “Color Adds Depth” with 3D effects was concepted by TBWA creatives Isabella Castano and Ani Munoz, and produced by art buyer Julia Menassa.

The still, motion, and sound teams all came together to produce three motion pieces and five still shoots with news-anchor Soledad O’Brian, ?uestLove, actor/dancer Harry Shum Jr., clarinetist Charlie Gabriel, and transgender activist Janet Mock. A link to the motion component, staring ?uestlove of the Roots is below:

Mark was not the only person donating his time, editor Mark Paiva of Poster Boy, Visual Effects artist Sean Cochrane of The Vanity, and Sound Designer Keith Reynaud of Heard City all volunteered to make this project happen.

About the Author

Blerina Konci is one of the first publishers at B | Creative, who has contributed to build B | Creative. She studied law but her real passion is Art and Fashion.

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